You have been encouraged by a colleague to write a brief article about “CEOs and presidents” for a management journal. You have decided to compare the leadership styles of three leaders: Andrea Jung, Indra Nooyi, and Brenda Barnes. Using the Library, the Internet, and your course materials, write a document via Word that elaborates on the following:

In your article, provide the following:

– An introduction to the concept of influence processes
– A summary of the various types of influence processes and the factors that can affect them
– An analysis of the processes used by the three leaders: Andrea Jung, Indra Nooyi, and Brenda Barnes. Identify the processes that the leaders and top management team (TMT) are using to impact the organization. Use the table below to organize your answers (you can copy the table from this browser window and paste it into your Word document). Please enter into each cell in the table how that leader is using that particular influence method (if applicable).

Influence Method Andrea Jung Indra Nooyi Brenda Barnes

Direct decisions

Allocation of resources

Reward system

Selection and promotion of other leaders

Role modeling


– Explain the role of individual differences and traits in leadership.
– Describe the role of relationship development and management in effective leadership and use the concepts in improving leadership effectiveness.
– Analyze the various leader, follower, cultural, and situational characteristics that contribute to leadership.
– Apply critical thinking skills to analyze business situations.

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