ASSIGNEMNT  1. Choose a particular culture/ subculture or Generational Group (GENXers, Millennial, Baby Boomers, etc.) in the United States or choose your own culture or subculture. Then, describe two or three major cultural values that influence your consumer behavior as a result of this cultural influence. Finally, choose a business this culture or subculture would be unlikely to frequent or patronize based on these values.  



ASSIGNEMNT 2. Make an entry  that analyzes your purchases of the week from the perspective of the topic of this week’s reading.  Be sure to note what drove your decision-making process (social or other digital media messages, sponsorships, mass media, etc.).  Do not include purchases of an intimate or highly personal nature. Please include at least one web link (reference) into your blog, and link this using Blackboard. If you need guidance on how to do this, refer to this Blackboard tutorial and access "How to create a web link".  Please be sure to list all purchases and provide insights into these purchases based on the reading and content for this week.  Each journal entry should be between 300-500 word


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