Select 3 websites from different industries and different-sized companies.

 

Write a 1,050-word summary (total word count for the assignment) on the three websites that includes the following:

 

  • Analyze the website’s performance in relation to standard components of a digital marketing plan.
  • Recommend potential changes to improve website performance based upon your initial impression of the site.
  • Assess how the website ranks by looking it up using a search engine and using various keywords. 

 

Format your paper consistent with APA guidelines. 

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