Watch the videos, What Is a Brand? and Understanding Why Brands Are Important, and answer the following questions:

 

Question One

 

Tell us your favorite brand. Give a full description of this brand and why it is your favorite.

 

Question Two

 

Describe your favorite brand’s promise. What elements of the brand convey this message to you?

 

Question Three

 

Name and describe three brand touchpoints. Explain why these are important.

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