W4 Discussion – Managerial Economics

Read the article entitled “In China, the Pen Is Mightier When It’s Pricier” by Cameron McWhirter and Laurie Burkitt. Next, analyze the role of consumer demand in influencing Parker Pen’s Strategies. Critically examine whether Parker will be able to maintain its market power in China. 


W4 Discussion “Why Are Risks Overlooked?”


Question A


· Why do you think risks are often overlooked in Project Management? Please give an example to support your reasoning.


Question B



· The CEO of your company is considering entering a market that is untested. If your company enters it successfully, the reward will be significant, however, if the project fails, the company could go under. How would you present the benefits of conducting a risk assessment to your CEO?

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