List at least 3 qualitative attributes of outdoor sporting goods about which they might want to ask consumers. Make sure at least 1 of them is nominal.

 

For each attribute that is ordinal, assign names for the endpoints of a 5 point rating scale.

 

Explain the difference between nominal and ordinal data.

 

Explain how nominal and ordinal data relate to a rating scale.

 

List at least 2 quantitative attributes of outdoor sporting goods that market researchers might want to measure.

 

Explain the difference between interval and ratio data.

 

Include in your presentation the difference between a population and a sample. Do not forget about the target market.

 

Note why it is important to avoid bias when conducting research (see note below).

 

                   Note: Give 2 examples of possible populations for this test.

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