Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following: 


· Establish Long-term Goals and Objectives

· Strategy Formulation.

· Indicate the markets that the company will pursue.

· Specify the unique value the company will offer in the selected markets.

· Discuss the resources and capabilities that are required.

· Analyze how the company will capture value and sustain competitive advantage over time. 

· Business Management Strategy

· Consider Cost and Differentiation Advantages.

· Describe the Corporate Strategy.

· Investigate Vertical Integration.

· Describe Strategic Alliances.

· Detail the Company Competitive Advantage.

· Generate an Organizational Chart of the company you selected. 


Cite at least 3 scholarly references

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