Week 3: Internal Scanning:  Organizational Analysis; Situation Analysis and Business Strategy 

  • Readings:
    • Text: Read Chapters 5 and 6
    • Instructor notes
  • Case Study #1.  Due to Dropbox by end of Week 3.  The case study: “Panera Bread Company (2010): Still Rising Fortunes?” Case 32 starting on page 32-1, will include a synopsis; identification of their resources, capabilities, and core competencies; and three findings of fact.  Each finding of fact will require a justified solution, each a minimum of one page each.  The student will support their recommended solutions with rational thought learned from the course material, other courses, and real-life experiences. The paper will be double-spaced and will not exceed 10 pages in length.  The assignment will be placed in the D2L Dropbox

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