Social Media Analytics
as a Business Intelligence Practice:
Current Landscape & Future Prospects

The literature review has the “big picture” of the literature.
and An evaluation/critique of the existing literature. and What are the contributions of this literature to the field?What are the overall strengths?
What are the overall weaknesses?
What might be missing?

so the next step for this research you should explicitly address how to “correct” for strengths, weaknesses, and gaps

IMPORTANT NOTE: the teacher said about the literature review – the previous order-
“It is an OK paper, but a little too old, I guess if you like it, you can go for it and make the best out of it.”

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