SCENARIO: “You were featured in a Newsweek article about working college students, which garnered much exposure. As a result, you were selected for a reality show where you are given $100, 000 to help your favorite social cause.”

Directions: Develop a small PR Campaign to help an established non-profit organization using the criteria below. (REMEMBER- this is a reality show that is helping others through your efforts).


1) Create a plan to execute and publicize a community event.

2) Identify seen (7) publics RELATED TO THE ABOVE SCENARIO

3) Identify target audiences and discuss their attitudes and opinions.

4) Describe the objectives/goals for this event.

5) Create a Press Release and determine the distribution list

6) Identify two (2) other PR tools to help with your efforts and why they willmost likely be effective.

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