Sales And Marketing

Choose ONLY ONE of the following learning outcomes below.


Describe how you were able to demonstrate the outcome within the course. Provide specific examples referencing submitted work, class activities, and Moodle resources:  

  • Describe the importance of marketing principles and concepts and its applicability in actual marketing management practice and digital age.
  • Explain the use of advertising techniques to meet the needs of the target markets.
  • Write a comprehensive marketing research and analysis with emphasis on organizational personalities and demographics.
  • Describe brand strategy and managing brand equity in relation to market segmentation, target marketing and market positioning.
  • Explain consumer behavior and profiles.
  • Distinguish strategies and tactics that firms are applying in order to prosper in today’s high-tech environment.
  • Describe global marketing with focuses on global market considerations.
  • Explain marketing ethics, environmentalism, and social responsibility and how companies maximize profits while helping to protect the environment

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