Your task is to produce a consultancy report for both Midas Touch Technologies (MMT) and Victoria Capital Investment Ltd (VCI). MMT is considering whether to approach the venture capital firm for funding and VCI is considering whether to invest in MMT. Your report will inform their decisions.
Using the information provided in the pages below, your report should:
Part A – For MMT
Make suggestions about the type of funding that would be most suitable by:
• Identifying the advantages and disadvantages of approaching the venture capital firm for the full amount of equity funding. (20 marks)
• Identifying an alternative funding strategy for MTT, including a discussion of the advantages and disadvantages. (20 marks)
Part B – For VCI
Make recommendations whether they should invest in the business by
• Evaluating the market potential of MMT (20 marks)
• Assessing the financial status and funding demand of MMT (20 marks)
Your recommendations may be based on the information provided, but should also be backed up by evidence taken from academic literature, industry reports, articles, reputable websites etc. Please ensure that you reference your evidence using Harvard style referencing (use Cite Them Right online to check referencing is accurate – available via the Library).
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