Performance, Legal, and Ethical Issues

The selected company is APPLE INC  the product/service were iPad, watches, iPhone, televisions, and computers.

 

1 – Introduction  (Domestic and Foreign in separate sub-headings)

 

Describe separately in sub-titled sections:

a  – the company,

b – the product,

c – and the elements you will be addressing in your plan, 

 

2 – Incorporate Executive Summary (Week 6)

After researching the components typically included in an Executive Summary, provide such elements.  Using numbers, include:

Strategic Objectives (Domestic and Foreign in separate sub-headings)

Products or Services (Domestic and Foreign in separate sub-headings)

Resources Needed (Domestic and Foreign in separate sub-headings)

Projected Outcomes (3 years) (Domestic and Foreign in separate sub-headings)

3 – Incorporate Understanding Target Markets (Week 2)

 

Describe separately in sub-titled sections:

 

a – Select a geographical area,

b – provide a customer demographic profile (Domestic and Foreign in separate sub-headings)

c – provide the quantitative demographics for the geographical area (Domestic and Foreign in separate sub-headings)

d – compute the area market potential for the selected target market (Domestic and Foreign in separate sub-headings)

 

4 – Incorporate Promotion and the Product Life Cycle (Week 3)

 

Describe separately in sub-titled sections:

 

Here you discuss how Promotion Strategies change in each one of the five stages – (Domestic and Foreign in separate sub-headings)

a  -Introduction,

 

b – Growth,

 

c – Maturity, ‘

 

d – Decline,

 

e – Termination)

 

of the PLC 

 

5 – Incorporate Price and Channel Strategy (Week 4)

Describe separately in sub-titled sections:

 

Here you provide your Distribution Plan for

 

a – your product/service,(Domestic and Foreign in separate sub-headings)

b – your selected channels (be specific) – (Domestic and Foreign in separate sub-headings)

c – and the pricing (use ‘numbers’) schedules for the selected channels. – (Domestic and Foreign in separate sub-headings)

 

6 – Incorporate Marketing Communication and Brand Strategy (Week 5)

 

Describe separately in sub-titled sections:

 

Here you describe

a – the message you would use to start your brand and  (Domestic and Foreign in separate sub-headings)

b – to then maintain your brand, (Domestic and Foreign in separate sub-headings)

c – and describe the 6 marketing elements strategies to build and maintain your product/service brand. (Domestic and Foreign in separate sub-headings)

 

7 – Legal, Social and Ethical Considerations (Week 6)

 

Describe separately in sub-titled sections:

 

Here you enter:

 

a – legal,  (Domestic and Foreign in separate sub-headings)

b – social  (Domestic and Foreign in separate sub-headings)

c – and ethical issues related to the marketing of your product and service. (Domestic and Foreign in separate sub-headings)

 

8 – Develop a process to monitor and control marketing performance (Week 6)

 

Describe separately in sub-titled sections:

 

Use specific numbers or  

scribe how you would monitor your marketing implementation.  (Domestic and Foreign in separate sub-headings)

 

9 – Conclusion

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