Marketing Plan Phase I

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with


speaker’s notes where you:


• Define a target market with segmentation criteria for the product that


your team selected in the Week 2 Learning Team assignment.


• Create a digital advertising strategy including two sample banner ads


and a mock landing page.


• Create three mock web ads with specifics of where they will be


placed along with budget for a 2-week advertising campaign.


Format your presentation consistent with APA guidelines.


Click the Assignment Files tab to submit your assignment.


Supporting Material: Marketing Plan Phase I Grading Guide

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