Marketing Plan Phase I

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with

 

speaker’s notes where you:

 

• Define a target market with segmentation criteria for the product that

 

your team selected in the Week 2 Learning Team assignment.

 

• Create a digital advertising strategy including two sample banner ads

 

and a mock landing page.

 

• Create three mock web ads with specifics of where they will be

 

placed along with budget for a 2-week advertising campaign.

 

Format your presentation consistent with APA guidelines.

 

Click the Assignment Files tab to submit your assignment.

 

Supporting Material: Marketing Plan Phase I Grading Guide

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