Marketing Plan Phase I
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with
speaker’s notes where you:
• Define a target market with segmentation criteria for the product that
your team selected in the Week 2 Learning Team assignment.
• Create a digital advertising strategy including two sample banner ads
and a mock landing page.
• Create three mock web ads with specifics of where they will be
placed along with budget for a 2-week advertising campaign.
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Supporting Material: Marketing Plan Phase I Grading Guide
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