prepare a marketing plan for a consumer product (product should be in the market for at least one year and must be made by a public company) of their choice. For more information about report preparation, please refer to Chapter 2 and Appendix 1 in the textbook ( Phillip Kotler and Gary Armstrong, Principles of Marketing (17th ed.) ISBN 978-0-13-449251-3). The report should be in APA format (five (5) pages, double-spaced, 12-point Times New Roman font, 1-inch margins, and a minimum of two outside references) .
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