Instructions attached

 

Answered the following questions with 1-2 thoughtful paragraphs each:

 

  1. If there is a connection between an endorser and the marketer that consumers would not expect, and it would affect how consumers evaluate the endorsement, why is it important that the connection be disclosed?
  2. Why are businesses required to have a social media policy and train employees?
  3. What are the “10 Magic Words” of disclosure?

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