Market Analysis

1. Market Analysis

 

2. The Six Macro Trends of the Environment

 

a. The Population/Demographic Environment

 

b. The Economic Environment

 

c. The Sociocultural Environment

 

d. The Technological Environment

 

e. The Ecological Environment

 

f. The Political/Legal Environment

 

3. Market Size and Growth Rate

 

4. Unmet Needs of the Target Market and the Attributes to Serve Them

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