The Internet has created new ways to do business for organizations with much less capital planning as opposed to the high capital needs of traditional brick and mortar organizations. Based on this, answer the following questions:


  1. How should management and leadership address each type of business? 
  2. Describe the organizational structure of 1 traditional and 1 online retailer, identifying a management or leadership challenge for each type of retailer. 
  3. Are the challenges basically the same or different? In what ways are they the same, or how are they different?

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