Learning Team Deliverable: Brand and Customer Loyalty

I only need about 200 words

Scenario: You are the general manager of a traditional supermarket chain in the Carolinas. You have done very well as a regional chain. But now you find out new competition is coming in the form of Aldi’s which is a limited assortment food store, in about a year.

What is your strategy to maintain your brand and customer loyalty?

What are the Benefits?

Competition (Limited assortment of products), and plans to overcome competitors?

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