Review this week’s case,
After your analysis of the case, prepare a response to the following questions:
1) Can Ceretti afford to develop new cookies?
2) Would developing new cookies and investing in more marketing potentially reap sufficient benefits for Kookie Kutter Bakery?
3) What should be recommended to Ceretti to continue growing his business and to succeed in the future?
4) What is data percolation? How did the marketing agency hired by Ceretti use data percolation?
5) If Ceretti were to reconduct the marketing agency’s experiments, what changes or improvements to the experiment would you suggest?
In your response to these questions, be as thorough as possible. In case analysis, you always want to support your answers with a cited source. In addition, utilize material from the chapter readings in your response.
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