JWMI 540: Strategy Academic Submissions and Evaluations Page 1 of 4 Assignment 2: Research Brief and Draft Slides 1 and 2 Due Week 7, Day 7 (Weight: 20%) “Strategy means making clear-cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.” Jack Welch Using a publicly traded business of your choice including your choice in Assignment 1, use Jack’s Five Slide Methodology to analyze the business environment and competition. Specifically, you will draft slides 1 and 2 and explain your rationale and research in an accompanying research brief. Imagine the intended audience to be your CEO and the entire Executive Leadership Team. 4-7 Page Research Brief. Analyze the business environment and competition using Jack’s Five Slide Methodology. 1. Slide 1 – “What does “the Playing Field” Look Like? a. Who are the competitors in this business, large and small, new and old? b. Who has what share, globally and in each market? Where do we fit in? c. What are the characteristics of this business? Is it a commodity, high value, or somewhere in between? Is it long cycle or short? Where is it on the growth curve? What are the drivers of profitability? d. What are the strengths and weaknesses of each competitor? How good are its products? How much does each one spend on research and development (R&D)? How big is each sales force? How performance-driven is each culture? e. Who are this business’s main customers, and how do they buy? 2. Slide 2 – “What has the Competition Been Up To?” a. What has each competitor done in the past year to change the playing field? b. Has anyone introduced game-changing new products, new technologies, or a new distribution channel? c. Are there any new entrants, and what have they been up to in the past year? Draft Slides 1 and 2. Develop slide 1 and 2 for your final project. 1. Draft slide 1 a. Synthesize your market research to provide key, relevant bullet points from Slide 1. 2. Draft slide 2 a. Synthesize your market research to provide key, relevant bullet points from Slide 2. Note: In week 10, you will submit a compilation of all 5 slides in a presentation. The final presentation, with accompanying slides and notes, should reflect corrections, amendments, and depth gained from using the professor’s feedback and student idea development throughout the course. © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWMI 540: Strategy Academic Submissions and Evaluations Page 2 of 4 Weight: 20% Assignment 2: Research Brief and Draft Slides 1 and 2 Criteria Unsatisfactory Low Pass Pass High Pass Honors 1. Describe what The student did The student The student describes relevant industry, competitor, and customer information, and was mostly clear and concise. Satisfactorily demonstrated synthesis of information, ability to determine key information, and make novel connections and insights. The student The student the Playing not or describes clearly and clearly and Field Looks Like unsatisfactorily relevant concisely concisely today. describes relevant industry, describes describes industry, competitor, relevant relevant Weight: 30% competitor, and customer and customer industry, competitor, and industry, competitor, and information. Little information, customer customer to no synthesis of but is unclear information. information. ideas is or less than Completely Went beyond demonstrated and adequately demonstrated the provided logical reasoning explained. synthesis of questions to is not included or evident. Somewhat demonstrate d synthesis of information, ability to determine key information, and make novel connections information, ability to determine key information, and make novel connections and insights. include pertinent information. Exemplary demonstration of synthesis of information, ability to determine key information, and make novel connections and insights. and insights. © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWMI 540: Strategy Academic Submissions and Evaluations Page 3 of 4 Weight: 20% Assignment 2: Research Brief and Draft Slides 1 and 2 Criteria Unsatisfactory Low Pass Pass High Pass Honors 2. Describe The student did The student The student The student The student What the not or described described clearly and clearly and Competition Has unsatisfactorily relevant relevant concisely concisely Been Up To. described competitor competitor described described relevant industry, information, but information, and relevant relevant Weight: 30% competitor, and customer is unclear or less than was mostly clear and competitor information. competitor information. information. Little adequately concise. Completely May have gone to no synthesis of ideas is demonstrated and logical reasoning is not included or evident. explained. Somewhat demonstrated synthesis of information, ability to determine key information, and make novel connections and insights. Satisfactorily demonstrated synthesis of information, ability to determine key information, and make novel connections and insights. demonstrated synthesis of information, ability to determine key information, and make novel connections and insights. beyond the provided questions to include pertinent information. Exemplary demonstration of synthesis of information, ability to determine key information, and make novel connections and insights. 3. Research There are no in- Some research Many Most research All research finding and facts are supported with in-text citations, appendixes, and references. Weight: 20% text citations, appendixes, or references to support research findings or facts. findings and facts are supported with in-text citations, appendixes, and references; formatting is not consistent and does not support easy identification of sources. research findings and facts are supported with in-text citations, appendixes, and references; formatting may not be consistent or enable the reader to easily locate the source. findings and facts are supported with in-text citations, appendixes, and references; and/or the formatting is mostly consistent and enables the reader to identify the source. findings and facts are exemplarily supported with in-text citations, appendixes, and references; formatting is consistent and enables the reader to easily identify the source. © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWMI 540: Strategy Academic Submissions and Evaluations Page 4 of 4 Weight: 20% Assignment 2: Research Brief and Draft Slides 1 and 2 Criteria Unsatisfactory Low Pass Pass High Pass Honors 4. Research brief and slides are logical, professionally formatted, and free from grammatical errors. Research brief is illogical and unprofessional and contains multiple mechanics and usage errors. There is no cover page, and Research brief is somewhat logical and semiprofessional, and includes a cover page and some headings. Several Research brief is satisfactorily logical and professional. It includes a cover page, and headings. The headings and/or the font or Research brief is logical and professional. It includes a cover page, may have mostly appropriate headings, font, and spacing. Research brief is highly logical and extremely professional. It includes a cover page and appropriate headings, professional font Weight: 20% headings may be missing. mechanics and usage errors spacing may not be the most Mechanics and usage errors, if and spacing are used. It enables make parts of professional. any, are minor the reader to the text difficult There may be a and have no quickly skim and for the reader to few mechanics impact on the understand understand. and usage flow. main points. errors, but they There are no do not have a major impact on mechanics or usage errors. the flow. © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.

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