write a 260- to 350-word response to the following questions as a New Message into the discussion area:

 

Identify one or two health care organizations that have a negative brand image.

What event or series of events led the organizations to this situation?

 

What branding strategy(s) would need to be implemented to restore a tarnished brand?

 

Cite at least 1 peer-reviewed, scholarly, or similar reference.

 

Format your citations according to APA guidelines.

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