Identify one current struggling consumer product.

Access the GCU Library business data bases. Research “rebranding strategy.”

 

In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:

 

A new name

 

Changes in packaging

 

The price point

 

Product position

 

Advertising strategy

 

A distribution method

 

Improvements in design or quality

 

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

 

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

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