Identify one current struggling consumer product.

Access the GCU Library business data bases. Research “rebranding strategy.”


In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:


A new name


Changes in packaging


The price point


Product position


Advertising strategy


A distribution method


Improvements in design or quality


Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.


This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

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