- Yoffie, D.B. (2015). Mobileye: The future of driverless cars. Harvard Business Case Study. Retrieved from https://hbsp.harvard.edu/tu/0b81ebc7
For this assignment, you serve as a business analyst for a company (real or fictitious) in an industry of your choice. Begin by reading the given case study, and then develop a high-level summary of the case. In addition to this, your paper should include the following:
- How did Mobileye enter the driverless cars technology? How did the technology sustain Mobileye’s competitive advantage in the technology industry?
- What are the challenges and future of the driverless cars?
- What actions could the company leaders or personnel take to manage stakeholder interests?
- What leadership/management attributes did Mobileye founders exhibit?
- What leadership actions supported the development of this innovation?
Your well-written paper should meet the following requirements:
- Be four to six pages in length.
- Be formatted APA
- Include at least four to six scholarly or peer-reviewed articles.
- Include a title page, section headers, introduction, conclusion, and references page.
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