Select one of the following healthcare systems that you would like to explore:

  • Acute care
  • Ambulatory care
  • Assisted living
  • Continuing care retirement community
  • Critical access hospital
  • Dialysis care
  • Home health care
  • Hospice care
  • Long-term care
  • Memory care
  • Palliative care
  • Pediatric care
  • Primary care
  • Short-term care (e.g., post-surgery therapy)
  • Surgical care
  • Veterans Administration

 

  • Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
  • Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
  • Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
  • Report your findings by using one (1) of the methods below:
    • -4-5 page fact sheet for the general community.
    • -Letter to the CEO of your selected healthcare system.
    • -Infographic
    • -Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).

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