Chapter 1:
– Background of the study
-Statement of the problem
-research aim
-Research objectives
-Research Questions
-Structure of the rest of the report

-Overview about the case study
-SWOT analysis of the company
-Provide 5 assumptions based on the SWOT analysis

Chapter 3:
-Chapter introduction
-Identification of all the problems in the case study
-Grouping the problems into 3 subject areas
-For each subject, identification of 3 models/theories that will be used to appropriately analyse the problems in the next chapter (9 in total)
-Literature review for each 9 models identified above
– Data sources

Chapter 4:
-Chapter introduction
-Critically analyse the case using the 9 models chosen in the Chapter 3


– Recommendations, solutions and conclusion

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