Discuss how specific location will significantly impact (positively and negatively) upon the development of a small UK based coffee shop in Italy.
• Talk about the exact location (Northern/Southern Italy) and the positive/negative impact
• Outline and justify choice – Choosing Italy to open a UK based coffee shop
• Explain the nature of the factor/issue – can be positive or negative
• Outline what the impact will be for the company
• Use examples and references to support your argument e.g. other companies or countries
• Outline the steps the company should use to negate or benefit from the factor/issue

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