Assume that you have been given the task of developing the branding strategy for Achilles’ new casual shoes for children. Select a brand name for the new product, and determine the branding strategy that you would use for this product.


From the simulation, differentiate sales promotion activities from loyalty programs, and explain which of the two (2) is more effective. Justify your response.


From the simulation, you learned about the importance of identifying a pricing objective before developing the pricing strategy. OatHealth is a brand of oatmeal marketed by Health And You all over the U.S. The company has been noticing a decline in sales. An external consultant appointed by the company has attributed the sales drop to issues in pricing. Determine a pricing objective, and discuss a new pricing strategy that could help the company revive its falling sales.


From the e-Activity, give examples of two (2) products that rely on their price to woo customers, and demonstrate the manner in which pricing management must go hand in hand with the identification of the correct target market. Provide a rationale for your response.



From the simulation, describe the characteristics of the target market for the Achilles Kids shoes and propose a distribution strategy that would work for this target market. Provide a rationale for your response.



From the simulation, suggest key strategies that Achilles Kids, a mass market show line, could use in order to modify its retailing approach if it were a luxury shoe line.


Statute of Limitations” Please respond to the following:

  • From the e-Activity, discuss the value of the statute of limitations. Speculate what would occur if it did not exist.
  • Review the Norgart v. the Upjohn Company case at the end of Chapter 7. Is the plaintiff’s action for wrongful death barred by the one-year statute of limitations? Explain your answer with the case facts that support your reasoning.


Settlement Conference” Please respond to the following:

  • Discuss the purpose of a settlement conference. Explain why you might think 90 percent of all cases are settled before going to court.
  • From the video, determine why the role of the paralegal is so important in the settlement conference.


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