Field Agent Research
Review carefully the http://fieldagent.net/ market research website for FIELD AGENT. Become a “field agent” marketing researcher based on the criteria at http://fieldagent.net/for-agents/ . Over the course of the entire semester, you are to complete 6 of the available tasks. For example, one of the field agent jobs is to do an item price check with a photo. You will be required to join as a field agent, then you will have a choice of jobs that you would like to do.
Write a 1-page summary of each task describing / evaluating the experiences. Include value to the seller, buyer, and market research firm, and relevance to the study of consumer behavior marketing practices. Who is the product target market (include “personas)? Describe the technology utilized to drive the research. How did the store drive traffic to their product ? Give some examples of the influencers involved such as family, cultures, etc.
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