Historical analysis of the firm should include:
A brief overview of the MNC, including a mission/vision analysis
An overview of the MNC historical international strategy
Assessment of current international strategy should include:
Internal analysis of strengths and weaknesses,
External analysis of firm’s opportunities and threats
Assessment and critique the viability and strategic potential of the MNC’s current strategy.
Highlight the business challenges confronting this MNC in the global markets.
Based on the evaluation of the MNC’s current strategy, the student will recommend potential strategic alternatives for the MNC.
The term paper will be weighted by the professor, as 30% of the student’s total grade.
6 – 8 pages, double spaced, typed, 12 pt. font, 1” margins. (not counting the title and references pages)
Research materials should be high-quality sources such as those available through the library online databases. A reference page(s) is required for the term paper.
Project should be well organized and encompass the above subject and content guidelines
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