Explain the main differences between the Traditional Health Care Industry Structureand the Evolving Health Care Industry Structure.

Retin-A is a topical ointment originally developed for the treatment of severe cases of acne and related skin disorders. An observed side benefit resulting from the use of this product is its beneficial effect on aging skin. If the manufacturer decided to pursue the aging-skin market, what type of growth strategy would it be pursuing? The different growth strategies are listed in Ch 2 starting on page 56.

What is Environmental Scanning? What are the five main categories of Environmental Factorsthat influence health care marketing? They are listed in Chapter 3, you need to list them and briefly explain each one

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