Explain the differences between academic and business research approaches.   

Explain which  research approach you as a researcher would choose (quantitative, qualitative, or business) for your particular research question/problem.  Utilizing the CTU Library, locate 1 peer-reviewed journal article that reports the findings of a qualitative study on or related to your research topic and 1 that reports the findings of a quantitative study on or related to your topic (you will need to cite both in your response). These articles will start to build your literature review and the rationale for your research project. For example, if you want to investigate starting an online business to sell your homemade product, you may have to use the bigger topic of selling online or starting a business for your quantitative and qualitative articles.  

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