Evaluating Marketing Strategies
How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing?
How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy?
What has Wal-Mart done well (and differently) than other companies like Target, K-Mart, Sears?
Please, select a company of your choice and describe its vision, mission, goals and objectives. For goals and objectives please use numerical information in addition to their qualitative descriptions.
Choose one specific company goal and explain how it flows into a company objective – then using the company objective as starting point, explain how the company objective morphs into a marketing goal and objective (please, anytime you address goals and objectives use both qualitative and quantitative information) – in fact, marketing is about achieving specific numerical objectives.
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