Watch the above Expert Session and note down at least two Email Marketing Strategies your project business is not using.
Introduce the current email strategies your project business is using and discuss whether the two strategies you noted down in Step 2 could improve their current email marketing effectiveness. Please use specific examples to illustrate your point.
Then refer back to the chapter for tips that could improve the effectiveness of their current email marketing strategy, e.g. time of sending out emails, current email list, contents their current email message, etc.
Create a new email message that might generate better marketing results based on your previous discussion.
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