Choose a product or service from these examples:

· Fast food

· Class of consumer product

· Personal care

· Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

· Who determines ethical standards for advertising?

· In what ways has advertising affected American culture?

· What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.

· Discuss some of the critical issues that may arise from the following areas:

· Children and advertising

· Advertising in schools

· Health and advertising

· Political advertising

· Find one example of a commercial that strikes you as particularly creative and appealing:

· What are the elements that are unusual?

· What is the target group of the commercial?

· How does the commercial appeal to consumers?

· Why do you believe this commercial to be effective in brand name recognition?

· How are ethical standards met (or pushed to their limits)?

Illustrate your findings with specific examples. List any references on the last slide.

Format consistent with APA formatting guidelines.

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