DOING BUSINESS IN A GLOBAL ECONOMY 2

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PART 1 : DOING BUSINESS IN A GLOBAL ECONOMY

 

Access the following web sites and determine how the following companies do business in the global environment :

 

1. 3M ( http://www.3M.com )

 

1. Landsend ( http://www.landsend.com )

 

1. Intel ( http://www.intel.com )

 

1. Starbuck ( http://www.starbuck.com )

 

1. Yahoo ( http://www.yahoo.com

 

Please answer the following questions :

 

1. How global are they?.

 

1. Is a global strategy evident from their home pages?.

 

1. What kind of benefits are they enjoying being global?.

 

1. What are the challenges they face being global?

 

PART 2 : GLOBAL BUSINESS – GROUPON CASE.

 

 

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