DOING BUSINESS IN A GLOBAL ECONOMY 2
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PART 1 : DOING BUSINESS IN A GLOBAL ECONOMY
Access the following web sites and determine how the following companies do business in the global environment :
1. 3M ( http://www.3M.com )
1. Landsend ( http://www.landsend.com )
1. Intel ( http://www.intel.com )
1. Starbuck ( http://www.starbuck.com )
1. Yahoo ( http://www.yahoo.com
Please answer the following questions :
1. How global are they?.
1. Is a global strategy evident from their home pages?.
1. What kind of benefits are they enjoying being global?.
1. What are the challenges they face being global?
PART 2 : GLOBAL BUSINESS – GROUPON CASE.
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