Discussion Questions: 

1. Select one element of the Marketing mix and discuss how marketing research could help that area.  Be specific in your recommendations.

2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your  product or service too low?

3. Discuss the role of demographics in relationship to integrated marketing communications.

4. Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.

Note: The required length for each discussion is 350 words, and you reply should be a minimum of 250 words.


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