• Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician. 
    • Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician. 
    • Discuss how the doctor’s information is positioned to make him or her a good choice. 
      • What types of information are included? 
      • What types of information do you feel are missing? 
      • Why do you feel this is important from a marketing perspective? 
  • Make 2 recommendations for ways to influence that decision at different points in the process. 
  • How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?

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