You are to look for the company deluxe sheet metal (http://www.deluxesheetmetal.com) and do a marketing planning exercise. This is to be done through online research. The report will be split into the following 4 sections:
1- Clear identification and profile of the intended customer. Research this segment to learn its overall size, need for your services, buying practices, etc. This section has to be 450 words (footnoting and referencing where required).
2-Three years of sales forecast information…projections of dollar sales for each service you offer and defense of your numbers, 300 words
3-Details of your promotion and personal selling plan that addresses the chosen market segment, including budget detail, 400 words
4- Procedure for monitoring the effectiveness of your plan, 225 words
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