You have decided to open your own business and Dr. C will provide the funds to start your business. Accordingly, Dr. C is interested in specifics about your company.

1. What type of business will you open? (product or service, provide the name of your company, etc.)
2. How will you manage diversity in your company?
3. How will you create value?
4. Regarding your company, how will you handle the following: (respond to all of the following)
· Gain a competitive advantage
· Manage diversity
· Increase efficiency
· Increase innovation,
· Effectively manage change
4. How will you distinguish between official goals and operating goals?

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