Purpose of Assignment 

The purpose of this assignment is to teach students the importance of a successful brand’s efforts to win and cultivate loyal clients, and how successful organizations build and maintain their brand with various marketing strategies and tactics. 

Assignment Steps

Develop an initial branding strategy plan using a minimum of 700 words on an existing organization or company. Within the branding strategy plan, include information on the brand’s introductory strategies, as well as how those strategies should change to survive over the course of the brand’s product life cycle.

Include the following in the initial branding strategy plan:

  • An introduction.
  • Create and justify your selected marketing communications strategies you will use to build and maintain your brand and increase customer loyalty.
  • The above should include at least three of the following:
    • Advertising
    • Direct marketing
    • Personal selling
    • Public relations
    • Event/trade show/experience marketing
    • Word of mouth marketing
    • Social media
  • If needed, propose a new pricing strategy for the product or service.
  • Suggest new distribution and channel strategies to maximize the brand’s reach to the chosen target markets.

Cite a minimum of two peer-reviewed references.

Format your paper consistent with APA guidelines. 

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