Subject IT Project Management
Topic Creating Business Value with Business Analytics and Information Technology Enablers
Only need to do the part 2 below!!!!
need TABLEAU to analyze.
The ITM+209+Spring+2017+Team+Project is the whole homework and the background
The Sample_Coffee Chain(access).tde is the data that need to be analyzed
Those ppt files are examples
Part 2: Business Analytics Opportunity
Business intelligence or business analytics is a broad, general term describing information that people use to support their decision-making efforts. To execute your business strategy you should have full knowledge of your coffee shop strengths and weaknesses and full knowledge of the competitor strengths and weaknesses. Lack of either one might result in failure.
You understand that business analytics technology can dramatically improve your ability to analyze information and assist you in creating and analyzing your strategic plans for your coffee shop. You will utilize the Tableau business analytics software to assess your ideas to grow revenue and improve profits via a potential franchise deal for you to sell coffee and teas in bulk packages on-site and also on-line.
The tasks associated with the business analytics opportunity outline your approach to the opportunity to enhance your business strategy:
%u0432%u0402%u045E Go to D2L and locate the CoffeChain.tde within the Team Project folder, download and open the file, and save it on your Desktop and P Drive.
%u0432%u0402%u045E Review the product types and products within the data set; these products are under consideration by you to put together a franchise deal whereby your coffee shop can sell coffee and teas in bulk packages, both on-site and for on-line sales
%u0432%u0402%u045E Use Tableau to analyze the correlation between marketing expenses and projected sales for each product, and incorporate your business analytics findings within your business strategy
%u0432%u0402%u045E Here is a Business Question that you need to explore to get started with your analysis: What Product type has 10 area codes that cost over $100 in marketing expenses while yielding below $500 in sales?
Hint and Directions for your initial Tableau analysis:
o Hint: Create a scatter plot like question 6 from In-Class Practice II.
- Create a scatter plot that compares Marketing expenses with Sales values.
- Add Area Code to the worksheet%u0432%u0402%u2122s level of Detail
- Use Color to show the Product Type
%u0432%u0402%u045E Document your findings within your team project presentation and report. Be sure to describe the context of your analysis and your Tableau solutions, your interpretation and evaluation of solution results, and your corresponding conclusions and recommendations based on your evaluation. Include graphics of a Tableau dashboard within both documents.
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