Select two disruptive technologies and discuss the implications to contemporary theory and practice of marketing” 

 

Your papers should demonstrate –

 

• That you have read the key papers 

 

• That you have independently found relevant further papers/readings 

 

• That you are working to understand them 

 

• That you have identified the key ideas 

• That you have benefited from discussion in seminars 

 

• That you can develop your own ideas and conclusions from your reading 

 

• That you can provide full academic referencing 

 

• That you can provide examples of good and poor practice 

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