Competitive Analysis of 2 competitor Product / Services, including why or what makes them are competitors to the Product / Service under review. Discussion in this section should also cover whether the Competitors are considered to be superior / inferior to the Product / Service under review.
Byron Bay Coffee Company, Fields, Toby's Estate, Starbucks, Morgans, St Ali Melbourne, Proud Mary's Melbourne, Gloria Jean's, Segafredo, Single The
Product 1: Give an example of any Brand in NSW
Is an Australian brand que has managed to go national without losing the boutique touch. They are in the same game as Single and are major competitors. …………………………… ..
Product 2: Give an example of any Brand in Melbourne
Fields have done the same but done it internationally. They have not lost the boutique great quality coffee touch and prove to be the major competitor in Australia for Single O. ………………………
IT Should contain 2 Graph of:
1 Quality and Price
2. Environment Friendly and Fair Trade
Pls pick any brand which made Single to be in the middle of both and show us how Single should not improve its position in the market.

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