Please follow ALL directions CAREFULLY as this will be graded with attention to detail.

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook:

  1. How you will hook your listener
  2. Identify the customer’s key issues
  3. Make the recommendation
  4. Stress benefits, not features
  5. Make the close
  6. Respond to objections

Write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign.

Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign. Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process.

Make sure to include any challenges you faced and/or surprises you encountered. You may only use your textbook as a resource for this assignment. This project should be a minimum of four pages (not including cover and reference page). The textbook must be referenced; paraphrased and quoted material must have accompanying citations using APA style


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