CLIL (content language integrated learning)
The article should consist of 1. Introduction. 2. The main idea or the main content. 3. Conclusion.
Now, what you need to do is that analyze Oregon Ice Cream Company. Who are their customers? Who is their target market? What are their most important products and services? How do they provide their products and services? (Who, What, How) And how do they gain and sustain a competitive advantage VS their rivals?
You also need to analyze their most important resources and capabilities, and make a VRIO Diagram.
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