Topic Cima Case Memo
Instructions CIMA case and
case spreadsheet with instructions
please recognize that the shape of any forecast for the shoes that Margaret and Anthony propose must
have an inverted U shape. Sometime over the next 10 years every model will go out of style, be superceded
and be withdrawn from sale – no longer made and sold. Like the cycle described in M1. Your forecasts must reflect this.
Whose new shoe line will have a shorter life? Reflect this in your forecasts
They must start at zero sales and end at zero sales. If they do not you will lose 20% of your case grade. I hope this gets your attention.
And do not gripe about how you know nothing about forecasting shoe sales. Neither do apparently the case writers
or Anthony and Margaret? Ever increasing is just absurd as their product is a part fashion item experiencing technological evolution in materials
and construction And what is with the sudden spurts in year to year forecast sales???? So give it your best estimate.
Should they stay in the business. What does the capital creation say?
If not what should they do – strategically?
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