Subject Marketing

Topic     Cima Case Memo

Type      Essay

Level     College

Style      APA

Sources                2

Language             English(U.S.)

Description

Instructions CIMA case and

case spreadsheet with instructions

please recognize that the shape of any forecast for the shoes that Margaret and Anthony propose must

have an inverted U shape. Sometime over the next 10 years every model will go out of style, be superceded

and be withdrawn from sale – no longer made and sold. Like the cycle described in M1. Your forecasts must reflect this.

Whose new shoe line will have a shorter life? Reflect this in your forecasts

They must start at zero sales and end at zero sales. If they do not you will lose 20% of your case grade. I hope this gets your attention.

 

And do not gripe about how you know nothing about forecasting shoe sales. Neither do apparently the case writers

or Anthony and Margaret? Ever increasing is just absurd as their product is a part fashion item experiencing technological evolution in materials

and construction And what is with the sudden spurts in year to year forecast sales???? So give it your best estimate.

Should they stay in the business. What does the capital creation say?

If not what should they do – strategically?

Spacing Double

Pages    2

 

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