Case Study (Marketing)


1 What are the target market(s) for The Ritz-Carlton using segmentation strategies? How does this relate to their brand management strategies?

2. Who are The Ritz-Carlton’s top three competitors, and what are their advantages/disadvantages with respect to their competitive product/service strategies?

3. How does The Ritz-Carlton match up to competing hotels? What are its key differences?

4. In maintaining top quality customer service for a luxury hotel like The Ritz-Carlton,

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