Conduct financial analysis and develop implications on a firm’s strategy. Specifically, 1) What trends do you see in the expenses of JetBlue, and how does this cost impact JetBlue’s pretax income, 2) During the years 2012 through 2016, one year stands out as particularly successful for JetBlue. Identify the year and describe the factors that played the largest role in making it an exceptional year for the company, and 3) What major year-to-year changes do you see in JetBlue’s financial statement (Exhibit 4)? Given what you know about JetBlue from the case, how would you explain these changes?
Develop recommendations(s) for a 3-5 year strategy. Provide an overview of the timetable and required resources.
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