Carbon management
In light of the above, using examples of your choice as well as drawing on theories and concepts from across the module your task is to provide a proposal with suitable recommendations that evaluates this in detail. In particular the report should include the following as a minimum:

The unique selling point that the product or service represents and the carbon savings together with any trading potential
An assessment of the current competitive environment
An evaluation of the size of the market and target market share
Outline of marketing and branding strategy
Rationale for the pricing policy of the product or service
Details of the team and resources necessary to deliver the product or service
Profit and cash flow and balance sheet projections and a clear statement of funding required
Statement of key risks and their mitigation

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